Our Values


For our school apparel, quality is a given and is never compromised. We source the best of fabrics and trims and the highest standards of workmanship to deliver comfort, wearability, durability and style. We test and check quality at every stage of production.


We listen. We are attentive, responsive, flexible, efficient, on-time with deliveries and quick to admit to and correct any error. We are innovative in developing solutions to customer needs, be they of a design, supply or retail nature.


We have a heritage that values knowledge and the wisdom of the elders of our industry. We encourage a culture of improvement. We hire staff and link to partners with years of experience and deep insights into fabrics, garment manufacture, production processes, supply chains, logistics and retail solutions.


We judge success not by accumulation and consumption but by our impact on the world about us. We conduct ourselves at all times with honesty and openness, and with respect to our staff, our customers and the communities we serve. We accept a responsibility to contribute to a better future for all – to this end we grant 10% of net profits annually to education projects to assist the world’s most severely disadvantaged children.